Privacy Policy
This Privacy Policy applies to the website ranchtoridge.com (the “Website”) and related services (the “Services”).
The Website is operated by ranchtoridge.com, a Delaware limited liability company (“ranchtoridge.com” “we,” “us,” or “our”).
The Web Site includes by definition, and this Privacy Policy apply to, the Web Site itself, and any mobile app, web pages, interactive features, other applications, widgets, blogs, social networks, social network “tabs,” or other online or wireless offerings that link to this Privacy Policy, whether accessed via computer, mobile device or other technology, manner or means. We have created this Privacy Policy to inform you of our information collection, use and sharing practices for this Web Site.
Please read this privacy policy carefully, and if you have any questions, please feel free to contact us. By visiting the web site, you consent to the collection and use of your personal information as outlined in the privacy policy.
When do we collect information?
We may collect information about you anytime you interact with us such as when you (i) access or browse the Web Site, (ii) order products or services through the Web Site, (iii) communicate with us either by e-mail, over the telephone or in any other manner, (iv) elect to participate in any of our product promotions, and (v) request information about products and services.
What information do we collect?
Information we collect is generally of two types – personally identifiable information and non-personally identifiable information.
We collect certain personally identifiable information defined as “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household”) when you sign in to the Website, create an account for online shopping register with STETSON participate in a contest, promotion or survey; or request other services that require information, registration or subscription. We also keep a record of your product interests and purchases online and automatically receive and record information on our server logs from your browser (including your IP address, STETSON cookie information and the page you requested).
Non-personally identifiable information comprises information that does not by itself identify an individual. This information generally includes anonymous information about an individual’s use of the Website that includes, among other things, information concerning date and time of visit, the pages of the Website visited, path through the Website, IP address, the type of browser and operating system used.
Internet Based Online Advertising and Google Analytics
This section of our privacy policy provides details about internet-based online advertising (also called “targeted advertising”, “remarketing”, or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
Internet Based Online Advertising and Google Analytics
This section of our privacy policy provides details about internet-based online advertising (also called “targeted advertising”, “remarketing”, or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
What do we use your information for / how do we share it?
We may use your information according to the Privacy Notice and Terms of use in effect at the time of use. The provisions contained herein supersede all previous notices or statements regarding our privacy practices with respect to the Website. We may use aggregated data (independent of any personal identifiers) for research and commercial purposes. This information includes what areas our users visit most frequently and what services they access most often. This information helps us develop a better site that is more useful and accessible to you. We may use your personally identifiable information:
- To process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
- To create and secure your account with us.
- To process your requests, purchases, transactions, and payments and prevent transactional fraud.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To send you newsletters, or to provide information on products or services to you. You can elect not to receive promotional emails from us either by “unsubscribing” to an email you receive or by contacting us as indicated below.
For the purpose of operating our business, we may transfer information between Stetson and our service providers who use that information only to conduct Stetson business. For example, they may handle Stetson’s credit card processing, shipping, data management, e-mail distribution, market research, information analysis, and promotions management. We may also share your information to administer a Web Site feature. We provide our service providers with the information they need to perform their services and work with them to protect your information.
We also reserve the right to share personal information you provide with legal authorities if it is, in our sole opinion, necessary to investigate, prevent, or otherwise take action regarding suspected fraud, situations involving threats or potential harm, or if otherwise required by law (such as by a subpoena, court order, or other legal means). In the event that we reasonably believe that you have violated any of the terms or policies governing your use of the Web Site, we reserve the right to use any information we have collected about you in connection with any efforts we make or made by any of our agents on our behalf.
We may transfer information to an affiliate or third party as part of a transfer of business assets.
The below chart summarizes our collection, use, and disclosure of your information:
Types of Information Collected
Source of the Information
Purpose for Collection
Information Disclosed for a Business or Commercial Purpose? (Yes/No)
Categories of Third Parties (Which Does Not Include Service Providers) with whom the Your Information is Shared.
—|—|—|—|—
Identifiers (e.g., name, e-mail, postal address, and phone number)
Information directly submitted by a consumer online or offline; information collected pursuant to a transaction; information collected through communications with our customer service department; information automatically collected online (on our Site and elsewhere on the internet).
To administer and manage the Site; to deliver our services to our customers; security and fraud prevention; to develop our businesses and services; internal business operations; to process, evaluate and respond to requests and inquiries;
to conduct marketing activities, including generating leads determining and managing the effectiveness of our own and our customers’ advertising and marketing campaigns; to monitor and enforce compliance with our terms; and/or any other purposes for which you provided the information.
Yes
Business partners, customers, third party web tracking providers, and marketing channels.
Demographic Information
Information directly submitted by a consumer online or offline; information collected pursuant to a transaction; information collected through communications with our customer service department; information automatically collected online (on our Site and elsewhere on the internet).
To administer and manage the Site; to deliver our services to our customers; security and fraud prevention; to develop our businesses and services; internal business operations; to process, evaluate and respond to requests and inquiries;
to conduct marketing activities, including generating leads determining and managing the effectiveness of our own and our customers’ advertising and marketing campaigns; to monitor and enforce compliance with our terms; and/or any other purposes for which you provided the information.
Yes
Business partners, customers, third party web tracking providers, and marketing channels.
Financial Account Information
Provided by users.
To complete a transaction requested by the consumer.
Yes
Not shared.
Commercial Information (e.g., purchase histories)
Information directly submitted by a consumer online or offline; information collected pursuant to a transaction; information collected through communications with our customer service department; information automatically collected online (on our Site and elsewhere on the internet).
To administer and manage the Site; to deliver our services to our customers; security and fraud prevention; to develop our businesses and services; internal business operations; to process, evaluate and respond to requests and inquiries;
to conduct marketing activities, including generating leads determining and managing the effectiveness of our own and our customers’ advertising and marketing campaigns; to monitor and enforce compliance with our terms; and/or any other purposes for which you provided the information.
Yes
Business partners, customers, third party web tracking providers, and marketing channels.
Website Browsing Activity
Information directly submitted by a consumer online or offline; information collected pursuant to a transaction; information collected through communications with our customer service department; information automatically collected online (on our Site and elsewhere on the internet).
To administer and manage the Site; to deliver our services to our customers; security and fraud prevention; to develop our businesses and services; internal business operations; to process, evaluate and respond to requests and inquiries;
to conduct marketing activities, including generating leads determining and managing the effectiveness of our own and our customers’ advertising and marketing campaigns; to monitor and enforce compliance with our terms; and/or any other purposes for which you provided the information.
Yes
Business partners, customers, third party web tracking providers, and marketing channels.
SELLING INFORMATION
We do not sell your personal information that is collected under this Privacy Notice. To the extent we sell any personal information that falls outside the scope of this Privacy Notice, we will disclose our selling practices in the applicable privacy notices linked below.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.
We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.
After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.
Do we use cookies?
To enhance your use of the Website and shopping experience , we or our service providers use cookies (small text files stored in a user’s browser) or Web beacons (electronic images that allow us to count users who have accessed particular content and to access certain cookies) to collect aggregate data.
Some cookies we use are necessary to enable you to navigate the Website and use features such as registering or creating and logging in your account. We also use cookies to gather and record information about choices you make on the Website and to allow us to tailor to our visitors.